Both Positive and Negative Reinforcements Can Create Behavior Changes

Positive and negative reinforcements are not as simple as they seem,
and are often misunderstood. Usually mistaken for a system of reward or
punishment, these terms refer to psychological processes that cause
certain behaviors to be repeated. In the field of substance abuse,
positive and negative reinforcements can be helpful at encouraging
desirable behaviors or substituting new behaviors for unhealthy habits.

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